Brian Huff is the General Manager of Enroll360 Products and EAB’s Uniformed Personnel Recruitment division, where he leads the strategy, product direction, and commercial performance of a portfolio that includes Appily, Intersect, Match, Virtual Tour, and the firm’s digital experience solutions. Brian has been a driving force behind Enroll360’s modernization—introducing next-generation creative, sharper audience strategy, and rapid product evolution in response to shifting student behavior and major market disruptions.

In addition to stewarding Enroll360 Product’s continued impact, Brian oversees the development and scaling of EAB’s Uniformed Personnel recruitment offerings, building products and go-to-market strategies that help military branches and related partners meet critical workforce and talent objectives. Over his 20+ year career at EAB, Brian has built a reputation for operational discipline, product innovation, and an ability to translate complex market dynamics into clear strategic direction.

Jonathan April works to help more students find and succeed in college. As Managing Director of College Greenlight, he leads a national network that connects colleges with community-based organizations and schools to support students through the application process—especially those who may not always have access to clear guidance or resources.

Since helping to launch College Greenlight in 2012, Jonathan has helped grow the network to include 400+ colleges and universities and 1,400+ partner organizations, all working together to expand opportunities for students. (He has also supported his own two sons through the college process—one is now a graduate, and the other is thriving in college.)

Kristina joined EAB (previously The Advisory Board) in 2010 holding roles across Marketing and Account Management. Currently, she oversees the Appily Partner Success team at EAB, where she spends her time thinking about one big question: how do we help partners see more value, drive stronger outcomes, and make the work easier for the teams supporting them?

Kristina is especially passionate about turning complex workflows into practical systems people can use. Whether she’s supporting partner progress, improving compliance, or helping teams prepare for stronger growth, she brings a thoughtful, organized, and outcomes-focused approach to the work.

She believes great execution comes from clear expectations, strong collaboration, and a willingness to keep refining the process until it works better for everyone.

Emily Niedermaier leads marketing for Appily, where she spends her time thinking about one big question: how do we make the college search feel a little less overwhelming - and a lot more exciting - for students and families?

She oversees student marketing, counselor engagement, brand strategy, and partner campaigns, working across teams to grow Appily’s reach and impact. In 2023, Emily led the transformation of Cappex into Appily, a full rebrand focused on better reflecting the platform’s mission to help students explore, plan, and apply to college with confidence.

Emily joined EAB in 2022 after more than a decade in digital marketing and advertising, including roles supporting mission-driven organizations, agency work, and even professional sports. She’s passionate about building experiences that are both useful and human - and about helping students see opportunities they might not have thought possible.

She believes the best ideas come from great people working together, a healthy bit of curiosity, and being willing to try something new (even if it doesn’t work the first time).

Wenie Lado is a higher education strategist who partners with institutions to implement restorative, innovative, and collaborative approaches to student recruitment. As Associate Director of Student Experience at Appily, she bridges advocacy and action—supporting K–12 districts, counselors, and families in helping students explore and pursue their postsecondary goals.

She designs and leads programs that equip students, educators, and caregivers with the tools to navigate college and career planning, while helping institutions better understand and engage the next generation of learners. Her work centers on ensuring that student perspectives inform institutional practice—aligning enrollment strategies with the realities, aspirations, and leadership of today’s students.

Prior to joining Appily, Wenie worked in college admissions at two liberal arts institutions, where she led recruitment initiatives and pre-college programs designed to expand access for historically underrepresented and underserved students.

Before bringing content to life on the Appily team, Michael spent over five years managing social media and producing multimedia content within higher education. As a first-gen college student, he knew the power of higher ed firsthand and used that knowledge to craft meaningful narratives on the value of a college degree through the screen. Now, he has the privilege of telling the stories of the life-changing college experience on a gargantuan scale through video production, visual design, and digital content creation.

Michael holds a Master’s in Strategic Communication from American University and a Bachelor’s in Mass Communication from Winthrop University. When he's not crafting visual stories here at Appily, you can find Michael catching his next flight to a brand new country, cuddling his dog (as the big spoon, of course), or going all-out for whatever holiday is next on the calendar!