Robert J. Lavidge Nonprofit Marketing Research Scholarship

American Marketing Association Foundation

Marketing practitioners or educators from anywhere in the world, who have demonstrated success in implementing a research procedure with practical implications, are eligible for this award. The procedure must have resulted in a significant advancement in the marketing research field. Such advancements might be methodological (i.e., in statistics or research procedures) or process-based (such as presentation methods or qualitative approaches). Additionally, consideration will be given to advancements in closely related fields, such as marketing statistics, that also have a specific and significant impact on the marketing research field. Research of the winning practitioner or educator should be widely available and easy to disseminate throughout the industry. Procedures must have been implemented within the preceding five calendar years.