Enrollify Podcast: How Students' College Research Patterns are Shifting Due to COVID-19




alex stepien

      Insights by Alex Stepien, CEO

      Posted on April 2, 2020

Appily CEO, Alex Stepien, sat down with Enrollify Podcast's Zach Busekrus to discuss the changing college search patterns among high schoolers as a result of COVID-19. Alex shares his insight into the concerns and questions high school juniors and seniors are having, and answers questions like:

  • How will the new NACAC rules paired with the COVID-19 pandemic affect yield?
  • What are the most popular search queries among the classes of 2020 and 2021?
  • How will students stand out if their high schools are evaluating them on a pass/fail  criteria AND if the colleges they're applying to are standardize test-optional?
  • Is higher education going to change because of COVID-19? How can enrollment marketers best prepare for this fall?


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