These two terms are sometimes used synonymously, but they actually mean very different things.
Reverse Admissions: With reverse admissions, colleges apply to you. You never have to complete an application. You’ll simply create a short profile that takes less than 30 minutes, then you sit back and get real admission offers from colleges. Sometimes financial aid offers are attached to them.
Direct Admissions: Direct admissions platforms generate acceptance notifications almost automatically. These are typically based on minimum GPA thresholds that a school has. After the acceptance offer comes, you still have to fill out an application for each college.